Terre offers handmade ceramics inspired by nature’s textures and colors for art lovers and mindful consumers. They sell inspiring, authentic pieces whose imperfections, just like our own, tell a story.

The illustrations consist primarily of pottery vessels with roughened edges to further engrave the sense of handmade ceramics and authentic human connection. They can be used independently as icons and symbols, collectively as part of brand patterns, or as frames capturing the authentic human connection of the brand. 

The brand imagery follows along the same line as imperfect, authentic, human experience and craftmanship.

The logo icon was designed in masterful simplicity from a ceramic vessel formed from basic rounded squares for clean minimalism. The shape was then subtracted from using the earthy and organic letter ‘T’ to form an icon that is minimal yet unique, giving a handmade feel.

The wordmark consists of a simple sans serif font that has an organic, earthy feel to better embody the brand. The second letter 'R' is reversed to create the feeling of handmade quirkiness while also creating negative space between the two R's that subtly imply the shape of a ceramic vase.